This is one of the larger projects I’ve managed: a 64-page merchandise catalog for the official U of M merchandiser in Ann Arbor. I created the design and architecture of the catalog, organized and maintained a database of product details, art-directed photo shoots for over 150 products, managed other product shots that were sent from outside distributors, completed over 75% of the production work, and dealt directly with the client.
This project posed many challenges: finding a way to integrate photography originating from vastly different sources, keeping track of hundreds of product details, color correcting hundreds of photographs in which the colors were saturated blue and bright gold, and swapping items between pages at the last minute. I also reformatted all the content to be used on the M-Den website.
